Palm Coast Local Proudly Presents Our 2nd Business Insider of 2025: Brandon Whaley
We’re excited to shine a spotlight on one of Palm Coast’s own, Brandon Whaley, as our second featured Business Insider of 2025. A true local through and through, Brandon has called Palm Coast and Flagler County home for more than 30 years. Having grown up in this vibrant community, he’s witnessed firsthand the tremendous growth and development of the area, especially in the booming housing sector.
A graduate of Flagler Palm Coast High School (FPC), Brandon’s deep ties to the community through family, friends, and local connections have played a key role in shaping his entrepreneurial journey. His passion for business and community led him to co-found Lineage Roofing Company alongside his friend and fellow FPC graduate, Travis McCaslin.
“I started my company to provide quality service, knowing that having a strong roof provides peace of mind to my community.” Brandon shared with passion when speaking to Palm Coast Local. “Seeing the devastating impact from past storms and aging homes in our area, I wanted to build a company founded on trust, strong leadership, and dedication to our community and friends — with a focus on delivering quality craftsmanship to the roofing industry.”
Both Brandon and Travis have built more than a successful business — they’ve built lives rooted in family and friendship right here in Flagler County, Florida. Brandon still lives locally with his wife of 10 years, Tandra, and their three children. Travis also remains in the area, where he lives with his wife, Amber, and their two children. The pair’s bond goes far beyond business. Brandon and Travis remain the best of friends, often spending holidays and family events together.
Their business ties also extend deeply into the community. You’ll often see Brandon, Travis, and their families at local business events, community gatherings, and school activities while continuing to build meaningful connections within Flagler County.
When Brandon isn’t focused on business, he’s spending time with his family. “Our family loves to play baseball in the backyard, have movie nights together, and explore different flavors of ice cream,” he shared. These moments of connection reflect his appreciation for his hometown and his love of building meaningful relationships. Brandon and his family have a love for Asian cuisine, with their favorite spots being Mamaling Asian Street Food and Thai By Thai. You might also catch them enjoying a weekend breakfast together at I-HOP!
“Palm Coast is a great place to raise a family,” Brandon said with a smile you can hear in his voice. “We love where we live!”
Together, Brandon and Travis are not just raising roofs but raising families and building a legacy — one home, one relationship, and one strong roof at a time with Lineage Roofing.
You can find their complete business profile on palmcoastlocal.com, along with special offers. Watch this local company grow, form deeper community connections, and maybe even work on your roof in the future!
